David Ogilvy

The advertisers who believe in the selling power of jingles have never had to sell anything.

Leaders grasp nettles.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Our business is infested with idiots who try to impress by using pretentious jargon.

The consumer isn't a moron; she is your wife.

If it doesn't sell, it isn't creative.

The best ideas come as jokes. Make your thinking as funny as possible.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.