"There'll be a special place in hell for the tape back-up people." — Adam Osborne

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.

Adequacy is sufficient.

The small businessman is smart; he realizes there's no free lunch. On the other hand, he knows where to go to get a good inexpensive sandwich.

Money coming in says I've made the right marketing decisions.