“At the beginning of the nineteenth century we abandoned tradition, it's at that …” — Adolf Loos

Be not afraid of being called un-fashionable.

The law courts must appear as a threatening gesture toward secret vice. The bank must declare: here your money is secure and well looked after by honest people.

The room has to be comfortable; the house has to look habitable.

Man loves everything that satisfies his comfort. He hates everything that wants to draw him out of his acquired and secured position and that disturbs him. Thus he loves the house and hates art.