"Because people don't understand what computing is about, they think they have it in the iPhone, and ..." — Alan Kay

Steve was perfectly aware of the Dynabook. That was one of the reasons he wanted me to come to Apple.

I've been a Fellow in a number of companies: Xerox, Apple, Disney, HP. There are certain similarities because all the Fellows programs were derived from IBM's, which itself was derived from the MIT 'Institute Professor' program.

Quite a few people have to believe something is normal before it becomes normal - a sort of 'voting' situation. But once the threshold is reached, then everyone demands to do whatever it is.

Social thinking requires very exacting thresholds to be powerful. For example, we've had social thinking for 200,000 years, and hardly anything happened that could be considered progress over most of that time. This is because what is most pervasive about social thinking is 'how to get along and mutually cope.'