“Everybody cares about not only quality and functionality, but they also want the…” — Alan Mulally

We don't worry over macro-economic factors when investing, as we are always thinking about the long-term.

When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.

The A-PAC region is so important, mainly because it is growing much faster than the global average.

I can remember the first time I tried to drive into the garage of the world headquarters of Ford in a Camry. It was almost like they wouldn't let me in. They said, 'Why do you want to do that?' I said, 'Because we are going to make the best cars in the world, and we need to know everything about the competitor's car.'