Quote #234,746
“Activating is about changing people's perceptions of overlooked or invisible spa…” — Chris Jordan
Activating is about changing people's perceptions of overlooked or invisible spaces. A building can become an archetype, invisible, like for a New Yorker, for example, the Statue of Liberty. You look at it, and it disappears into the thousands of times you've already seen it.
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More from Chris Jordan
View AllHow do we change as a culture, and how do we each individually take responsibility for the one piece of the solution that we are in charge of, and that is our own behavior?— Chris Jordan
My work is about the behaviors that we all engage in unconsciously on a collective level. And what I mean by that, it's the behaviors that we're in denial about and the ones that operate below the surface of our daily awareness. And as individuals, we all do these things, all the time, every day.— Chris Jordan
Finding meaning in global mass phenomena can be difficult because the phenomena themselves are invisible, spread across the earth in millions of separate places. There is no Mount Everest of waste that we can make a pilgrimage to and behold the sobering aggregate of our discarded stuff, seeing and feeling it viscerally with our senses.— Chris Jordan