"There have been several Duchesses of Westminster but there is only one Chanel!" — Coco Chanel

Jump out the window if you are the object of passion. Flee it if you feel it. Passion goes, boredom remains.

Fashion is always of the time in which you live. It is not something standing alone. But the grand problem, the most important problem, is to rejeuvenate women. To make women look young. Then their outlook changes. They feel more joyous.

Fashion is made to become unfashionable.

Fashion is architecture: it is a matter of proportions.