“To process and close models in 50 states and 2,000-plus counties with the myriad…” — Dan Gilbert

When there were first rumors of us going after LeBron, some fans wondered how we could do that after all that happened. But after the 'Sports Illustrated' letter, every fan is thrilled to have him back. That was so heartfelt.

You can't fight the fact that Detroit is a de-industrializing market and it isn't facing dramatic, positive transformation.

One of our things is that money follows; it does not lead. So we want people that are fired up and passionate about their mission... and people that aren't so married to spreadsheets and thinking that kind of voodoo controls the future. Because it doesn't.

Anybody who dies with money in the bank is a failure.