“The pursuit of excellence is less profitable than the pursuit of bigness, but it…” — David Ogilvy

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Ninety-nine percent of advertising doesn't sell much of anything.