"Most of us still haven't grasped the fact that everything we commit to the digital space - not just ..." — Douglas Rushkoff

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players.

When things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause.

I think the only way to behave is as if nothing is private. And then fight to make what you care about legal and acceptable.