“If you're going to go to the moon, you don't shoot the rocket right at the moon.…” — Drew Houston

Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward.

To the casual observer, the Dropbox demo video looked like a normal product demonstration, but we put in about a dozen Easter eggs that were tailored for the Digg audience. References to Tay Zonday and 'Chocolate Rain' and allusions to 'Office Space' and 'XKCD.' It was a tongue-in-cheek nod to that crowd, and it kicked off a chain reaction.