"When 'Teen Vogue' started out, 'Teen Vogue' was an aspirational fashion magazine for fashion lovers...." — Elaine Welteroth

It's fun to sniff and slather on beauty products, but the end goal is finding what appeals most to 'Teen Vogue' readers and reporting on it in the most compelling way.

'Teen Vogue' fortunately has proved you can have smart, political, and fashionable content delivered in one place, and you don't have to choose.

Even with the beauty stories we put out, we saw there was an opportunity to address issues of representation, identity, self-expression. We created the community that we wanted to have at 'Teen Vogue.' We were willing to lose some to have more.

Trump gets too much credit for 'Teen Vogue''s evolution.