“I think modelling helped me. I was very shy and self-conscious when I went to co…” — Eoin Macken

A lot of fashion photographers are telling a story with their pictures.

I learnt how acting is more about listening to the other person; it is about reaction. You learn to be a foil, and that helped when it came to directing.

I love the idea of playing a character, to get that chance to be somebody completely different.

In a modelling shoot you are trying to play a character, a role. There are models who are dead, who have no expression whatever. I think you need to use your physicality, your sense of humour and your emotion when you model.