"I believe in the democracy of design." — Giles Deacon

I think when wedding dresses are talked about, every woman has a different set of factors in her mind of what it could be because they've been thinking about it possibly for such a long time.

I had a great teacher who was really encouraging and said I should go to Central Saint Martins. So I worked my socks off, and I managed to get a place there. It was there that I developed a real love for design.

I don't design for wallflowers.

We design for a whole range of ages and body types, and we always have done. What's great about us is that the common thing that they all like is an accessible eccentricity of an accessible flamboyance, and I think the super thing about that, it isn't age-specific: you're not only dressing 25-year-olds; we're dressing women from 25 to 65+.