"If you want creativity, take a zero off your budget. If you want sustainability, take off two zeros." — Jaime Lerner

Brazil will change when its cities change.

We can't have landfills forever, and we can't ask others to accept our trash.

I have realized after all these years that a city that has a good quality of life attracts jobs. People don't want to invest in places if there is no quality of life.

Many cities end up putting off things because they want to understand everything. They don't understand that innovating is about starting. Taking care of a city is a process that you start, and then give the population space to respond.