“I write in reverse: Rather than come up with a narrative and write jokes for tha…” — Jeff Kinney

I labored for eight years thinking I was writing a book for adults that was a nostalgic look back on childhood. Then my publisher informed me I'd written a children's book.

I take comedy very seriously, and I feel very competitive.

We're incredibly excited to welcome the 500 millionth Poptropican into our virtual world. When we started in 2007, we never could have imagined that we'd see a day when half a billion avatars inhabited Poptropica.

We're extremely excited to see more than 500,000 friends around the globe be added within the first 12 hours of launching Friends on Poptropica. The reaction has been extremely positive from fans, and we're proud to bring a completely safe friends offering to kids on our virtual world.