“The first core value we have is that everyone deserves a Cinderella experience. …” — Jennifer Hyman

What's interesting about the transportation market is that you're often dabbling in multiple categories. The same person who might own a car is still using Uber, is still using a taxi, still might go to Avis on a business trip and rent a car.

Around the year 2000, businesses around the country went 'business casual.'

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

When you buy something for $9.99, and you know that it'll fall apart after you wear it once... you're going into the shopping experience knowing that you're renting. So all I'm doing is making the rental process more efficient.