“I was the first advertising person who people could identify with.” — Jerry Della Femina

Life was easy was back in the days before human resource departments controlled business and someone decided we all should be politically correct.

I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger.

I came from a poor family in Coney Island. I learned to write by reading the 'Post.' This was my education.

Thank you for making me nouveau riche.