"From my earliest memories, I loved the farm. My grandfather was a charter subscriber to Rodale's Org..." — Joel Salatin

There's a big difference between industrializing production of tractors and industrializing production of food. We like technology, but we really like technology that allows us to do better what nature does itself.

Our motto is we respect and honour the pigness of the pig and the chickenness of the chicken. That means not confining them in a house with hundreds of others.

We believe that the farm should be building 'forgiveness' into the ecosystem. What does that mean? That a more forgiving ecosystem is one that can better handle drought, flood, disease, pestilence.

Instead of buying into the global agenda, which is using food as just industrial stuff, we would say we view food as biological, a living thing, that belongs in smaller communities.