"I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo..." — John Varvatos

I like someone who has a little bad boy in them, a little edge.

In the early '70s, coming out of the '60s, it was very hippy or it was very uniform, like The Beatles all wearing the same suit. Into the '70s, it became much more about a personal style. You had the glam period, which was a lot of fun, and then you went into punk.

A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.

My passion in life, besides my family, was always music. From the time I was a kid, I was obsessed. I'm like the ultimate fan.