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Quote #160,457

"Keep up the old standards, and day by day raise them higher." — John Wanamaker

Keep up the old standards, and day by day raise them higher.
John Wanamaker
John Wanamaker Businessman • American
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Courtesies cannot be borrowed like snow shovels; you must have some of your own.
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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
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When a customer enters my store, forget me. He is king.
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