“If you give me Times Square, I want to give it back to the people.” — JR

The beauty of an art project is that you cannot always measure the impact, but one day it can become clear.

If there's one thing I've always taken care of with my work, it's that it's never an advertisement for anything other than the work itself and for the people it's about - no 'Coca-Cola presents.'

Even when I do really big pieces, I do them strips by strips - so you have to paste, you have to involve people. It's a whole process. And I like that. For me, that's where the artwork is.

With 'Inside Out,' no matter how good the photo or how big the pasting, people will like it or they won't. But what you see through any of these actions is that there's going to be discussion and it's going to bring people together.