"The human experience contains ups and downs no matter who you are." — Justin Kan

People like the feeling of access that is very raw, unedited, and inspirational.

Inspirational content really resonates, like how to raise venture capital.

Extrinsic motivations are like, 'I wanna get rich, I wanna be famous.'... Even missionary ones like, 'I wanna change the world with this idea.'... That's an extrinsic motivation. And when things are hard, you're going to be like, oh why am I doing this?