"We unwittingly judge products by their boxes, books by their covers, and even corporation's annual r..." — Leonard Mlodinow

You have to have passion for a subject to write about it. You can't expect your readers to feel any excitement if it's nothing but a boring writing exercise for you.

Whatever I've worked on, I've always tried to make my writing personal. I think that's what makes my books somewhat different from what other scientists are doing. You have to tie concepts into everyday life, or they just won't be interesting for readers.

I just really loved films and thought I should be writing screenplays.

Whether it's fiction or nonfiction, writing takes me to another world.