"Mums ask me how to get their husbands off the couch as well as asking me to marry them. But kids ask..." — Magnus Scheving

'LazyTown' is basically about motivation. So what do I call motivation? I call it 'go.' The show is going to inspire kids to go. Go fishing. Go dancing. Go live.

It's a fact that kids watch TV. But if you think back, when you watched cowboy movies, you would go out and play cowboys. TV and movies motivate people.

LazyTown' is not a TV property, but a lifestyle brand for children.

There are lots of things I am not good at. I'm not that good a singer. And I'm a good dad but a lousy husband because I work far too much and am not at home as much as I would like.