"The real story of Netflix is complicated: an epic tale full of struggle, disappointment, drama, humo..." — Marc Randolph

Here's a simple truth: When you surround a good idea with brilliant people, it changes. No matter how much you plan, great ideas have a mind of their own.

People imagine that Netflix sprang fully formed into a global streaming giant, but Netflix might have been personalised sporting goods - or customised shampoo - or even pet food, since these were all ideas that I pitched Reed Hastings in those first months.

No one has ever asked me to give a graduation speech. But in my years of working with aspiring entrepreneurs, many of them in college, I've gotten used to giving advice.

When we were kicking around the idea for Netflix in 1997, proving out an idea was expensive and labor-intensive. There was no Squarespace, no cloud. If you wanted a website, you had to build it from scratch. If you wanted an online store, you had to completely design it yourself.