"Instead of worrying about potential disruption, brands can be creative societal disruptors - because..." — Richard Edelman

Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals.

In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.

We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.