"That's the beauty of short films; their strength lies in delivering a message creatively and simply." — Sanam Saeed

My mother was an art school teacher and my father was an interior designer. So we've been relatively open minded as opposed to my conservative maternal side.

The upper middle class here still has options for entertainment. We have Internet, Hollywood and books. But for the majority and the masses, there is only TV. A lot of them sit at home and watch TV as they can't afford other forms of entertainment. So, we try to do shows which have inspirational value.