"An older guy, he's going to show you things that a young man can't show you. He's going to show you ..." — Snoop Dogg

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

There's so much that I want to do. I feel like I'm the Magic Johnson of rap. You know, Magic was great on the basketball court, but he's bigger as a businessman.

I'm looking for a deal from one of you TV networks to give Snoop Dogg his own hood TV show where I can find America's hottest hood artists.

The 'American Idol' and 'X Factor' shows, they're great shows. But I think I need to make a show like that, directed straight to the hood, to the artists that don't get the attention, that don't have the money to make themselves representable.