"Films that are easy to sell happen to be the worst films. Look at the poster for 'Wrath of the Titan..." — Taika Waititi

Anyone who has a parent can relate to this idea of not quite understanding who your parents are or making up stories about them.

A set should be like a family, except that you all actually like each other.

I'm not interested in doing work that doesn't captivate me.

The ridiculous events in everyday life are often overlooked - people don't recognise it as potentially cinematic.