"Good design is good business." — Thomas J. Watson

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of 'crackpot' than the stigma of conformity.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.