"Artists take on an alias that's suitable for their style of music. Everyone had a nickname when they..." — Tinie Tempah

I'm so down to earth, I'm bringing gravity back.

The way everyone in London is right up against each other makes it very real to you growing up, the fact that people have different lives to you. And that causes problems; of course it does.

When I feel like I'm renowned enough, I'd love to do a heritage-type line, but that takes time.

If I go to an awards ceremony, I wear a suit, of course I do. I am proud to be there. If there are young kids looking at pictures of me, I want them to feel that they should long for the opportunity to go somewhere really smart and wear a beautiful suit, rather than to reject that.