“Business book writing for me is when some set of ideas gets stuck in my mind, I …” — Tom Peters

I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop.

My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously.

Mittelstand companies are incredibly focused and almost always family-run. The young men and women go through the apprenticeship system and learn that the goal is excellence.

I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove.