Leon Max

The psychology of fashion is interesting because we're selling people something they don't really need. We're just selling them something that makes them feel good. Besides, there is nothing really new in fashion. Everything worth doing has been done before.

I use the computer as a paintbrush. It enables me to do in hours what would have taken months.

I really like England. I like the lifestyle and the country. The history. The culture, which London is full of. The country pursuits.

By 25, I was a millionaire.

I don't have many Russian friends. My childhood friends are dead - either from bad health, or they died in perestroika.

My wife is always by far the best-dressed person anywhere we go. And remember, we are surrounded by rich people who can afford to buy £20,000 gowns.