Miuccia Prada

Talking about the democratization of fashion is just one of the many trite things people say these days.

I was a feminist in the Sixties, and can you imagine? The worst thing I could have done was to be in fashion. It was the most uncomfortable position.

My parents were truly severe.

When I was younger, shopping helped me discover many new places and many new things.

Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?

It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.

One's life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.

Every day I'm thinking about change.

The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

I love clothes. Maybe I can say I don't love fashion, but I love clothes completely.

I always believe in doing new things and using new materials that I have never used or that I didn't like for a long time.

I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.

I just hate talking about myself.

I would say there is no Prada woman. I'm interested in women in general. I don't have any kind of preference.

The only way to do something in depth is to work hard.

I don't believe that anyone is not bothered by critics. I think that everybody cares.

I always wanted to be different. I always wanted to be first.

I am interested in communicating with the world by selling to many people.

I had no fun. My family was too serious.

I do what I think is right.