Pat McGrath

Whether it be a bolder lip, a dewier cheek, a more lush lash, or an exceptionally extravagant eye, no time is better than the present for unleashing your cosmetic creativity.

Social media has revolutionised how beauty is curated, captured, and consumed.

Thin applications and small amounts in the right places is kind of the way to go with metallics for every day.

I don't think there's ever going to be a time when metallics aren't going to be in. They're so gorgeous, they bring so much dimension to the face, they're easy to wear regardless of age or skin tone, and really, they're just a lot of fun.

The lipstick, to make a matte that feels like heaven, is unheard of.

It takes time to reach the perfect shade and formulations. That's something that's in the science.