Philip Treacy

I love the shape of cars. They are very inspiring as modern pieces of machinery. I can't drive, but I do like the look of them.

I empathise with the fact that people want to look their best. A hat is all about how it makes you feel - it's so much better than a nip and tuck, and a lot less painful.

Gaga is an entertainer, so a hat for her is part of the illusion of entertaining.

When you're wearing something on your head, you feel beautiful.

People, when they buy a hat, they can't explain why they want to buy it or why they want it, but they do. It's like chocolate.

I want to excite the eye through hatmaking.