Rob Dyrdek

The evolution of the plaza always came from the idea of just a really good place to ride a skateboard that you could ride at anytime, and that's what the foundation always stands for - being a place that's free, open and legal... for those that are technical, to do really hard stuff, and for those who are learning, to just have fun.

'Wild Grinders' becoming an animated series, and airing on Nicktoons is another one of my boyhood dreams come true. I came up with the name when I was eleven years old, when I needed a name for my first skate crew - who knew it would turn into such a mega brand?

No matter what I do, how much money I make, where I live, or what kind of car I drive, the stuff I skateboard on is the same stuff that every other kid in L.A., every kid in the country, everybody in the world is skateboarding on.