Simon Spurr

Spring 2010 is the second season that I'm showing the double-breasted suit. I think the right double-breasted suit is young again.

The biggest criticism would be buying clothes that are too big or trying too hard. I tend to like things a little leaner and more formfitting. I believe personal style often outweighs fashion. Just be yourself.

People can take away your assets, but not your DNA.

The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.

I personally like to shop in person so I can feel the product.

I'm lucky that I'm inside the fashion industry and see clothes from a different perspective than the traditional consumer. Being able to curate, edit, and style product to make my own look is a privilege, but something I think men are becoming more aware of how to do.