Snoop Dogg

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

There's so much that I want to do. I feel like I'm the Magic Johnson of rap. You know, Magic was great on the basketball court, but he's bigger as a businessman.

An older guy, he's going to show you things that a young man can't show you. He's going to show you how to stay alive. He's going to show you how to turn corners where your young friends will show you how to turn right into that wall, you know what I'm saying?

I'm looking for a deal from one of you TV networks to give Snoop Dogg his own hood TV show where I can find America's hottest hood artists.

The 'American Idol' and 'X Factor' shows, they're great shows. But I think I need to make a show like that, directed straight to the hood, to the artists that don't get the attention, that don't have the money to make themselves representable.

In the black culture, certain kids are given nicknames that they roll with forever; the nicknames outweigh their real names. I'm one of those scenarios.