Stefan Sagmeister

Any excuse to get away from the computer screen is welcome.

Some people said, 'Oh you're going to become a fine artist now and do exhibits and stuff.' But I have no desire to do that. I really like design and I'm going to stay with it.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

It's much more difficult to make an unbound book than a bound book, because the factories aren't set up to make an unbound book.

I can see my work as a job. I do it for money. I likely already look forward to the weekend on Thursdays. And I probably will need a hobby as a leveling mechanism. In a career, I'm definitely more engaged. But at the same time, there will be periods when I think, 'Is all that really hard work really worth my while?'

I originally had opened the studio in New York to combine my two loves, music and design. And we created videos and packaging for many musicians that you know, and for even more that you've never heard of. As I realized, just like with many, many things in my life that I actually love, I adapt to it. And I get, over time, bored by them.