“When I took over Louis Vuitton, everyone said, 'It's already so big - what more …” — Bernard Arnault

Money is just a consequence. I always say to my team, 'Don't worry too much about profitability. If you do your job well, the profitability will come.'

What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.

In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself.

In the luxury business, you have to build on heritage.