“In business, I think the most important thing is to position yourself for long-t…” — Bernard Arnault

When I took over Louis Vuitton, everyone said, 'It's already so big - what more can you do?' And since then, we've multiplied that success tenfold.

Money is just a consequence. I always say to my team, 'Don't worry too much about profitability. If you do your job well, the profitability will come.'

What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.

In the luxury business, you have to build on heritage.