"Wokeness means nothing to me. I was born woke." — Cedella Marley

I don't really concern myself with matters that don't concern me.

Anything I do is for Marley. That's what I wake up for, to help build this empire that I promised my parents I would from when I was, like, 10.

Our slogan is 'satisfy your soul,' and being in the Bahamas, on the beach... it doesn't get much better than that.

Basically, our approach to branding is to take the Marley image and just be ourselves as business people, so we can let daddy be the musician.