"I don't really concern myself with matters that don't concern me." — Cedella Marley

Anything I do is for Marley. That's what I wake up for, to help build this empire that I promised my parents I would from when I was, like, 10.

Wokeness means nothing to me. I was born woke.

Our slogan is 'satisfy your soul,' and being in the Bahamas, on the beach... it doesn't get much better than that.

Basically, our approach to branding is to take the Marley image and just be ourselves as business people, so we can let daddy be the musician.