I'd say we represent the silent majority.
I feel like I see more and more Neapolitan style, that I call 'fancy pizza' - that's not my cup of tea; I think it all tastes the same.
Ad revenue is important, but we want to be self-sustaining.
The motto is, control our destiny, do new things, where we talk directly with our consumers and aren't dependent on ad revenue.
We have a long history of our reputation speaking for itself.
