"It's a controlling thing on stage - you're directing the action, getting people to play their role. ..." — Derren Brown

I remember Doritos launched a new flavour and the question was whether I could use my skills - as they perceived them - to make people desire and want to try this new flavour. But I like to be in control of the things I do and feel proud of them.

I'm probably more persuasive than the next person if I want to be, but do I want to be? In my head, I just don't go there.

If you're a comedian, it's a bit of a choice whether or not you want to be funny when you're not performing because it might feel disingenuous. In the same way, I don't show people magic tricks in social situations any more.

The joy of doing the TV or something like 'Sacrifice' isn't really the process of doing it; the joy is going through this real-life experience.