"I remember Doritos launched a new flavour and the question was whether I could use my skills - as th..." — Derren Brown

I'm probably more persuasive than the next person if I want to be, but do I want to be? In my head, I just don't go there.

If you're a comedian, it's a bit of a choice whether or not you want to be funny when you're not performing because it might feel disingenuous. In the same way, I don't show people magic tricks in social situations any more.

It's a controlling thing on stage - you're directing the action, getting people to play their role. In real life, I take being kind and nice seriously, so the last thing I'd ever want to be is that weird, controlling, manipulative character.

The joy of doing the TV or something like 'Sacrifice' isn't really the process of doing it; the joy is going through this real-life experience.