“As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I w…” — Drew Goddard

You can always trust that an audience is smarter than a studio thinks it is.

You start to fall in love with characters as you work with them, and anytime that you care about your characters and you realize that you're gonna have to kill them, that fear creeps in. It's sad. It's scary, and it's also sad. Because you like these people.

With horror movies, a bigger budget is actually your enemy. You want to feel the rough edges, the handmade quality to good horror films. It's a genre that benefits from not having everything at your disposal.