“We decided that sports, lifestyle and fashion were three elements that could be …” — Jochen Zeitz

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way.

I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well!

I always wanted to be a medical doctor, and I never thought of business.